Manfred Kets de Vries


"Above the entrance to the temple of Apollo in Delphi was written Know Thyself.' The famous inscription remains as valid today as it was thousands of years ago. To be effective executives have to start with themselves. They have to understand the reasons for doing what they do. They have to study their human motivation from the inside to truly understand what is happening on the outside. In addition to having a clear vision of themselves, their organization and its place in the world of business, leaders must possess the ability to pass that vision on. As merchants of hope', they need to be able to speak to the collective imagination of their people, vividly describing a dream that can be shared in a way that contributes to a group identity".
- The Personality Audit by Manfred Kets de Vries (2003)

Manfred Kets de Vries and his team have created a number of innovative 360° Leadership Assessment on-line Instruments targeting the international business leader. The design and development of these instruments is based on the INSEAD Global Leadership Center (IGLC) team's observations, research, teaching and consultation to world business leaders. These instruments derive from studying more than 2000 international business executives. Used together, they give a well-rounded view of the leadership style of an executive.


The Global Executive Leadership Inventory (GELI)
The Personality Audit (PA)
The Leadership Archetype Questionnaire (LAQ)
The Inner Theatre Inventory (ITI)
The Organizational Culture Audit
Personal Feedback Page (PFP)
Narrative/ Self-Portrait
Personal Leadership Development Plan (PLDP)

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